The ad that started it all...
Don't get too excited boys, but yes it's true. The new accessories division for Neil Pryde and Cabrinha, NP have released a behind the scenes video of how they shot what's going to be one of the most memorable advertisements in kiteboarding history.
Way back when, sometime during the great reign of Neil Pryde in the windsurfing boom, there was this ad. The ad that sits adjacent in fact. And it caused somewhat of a stir. It sold wetsuits, and it sold them in the thousands. So when NP were looking for a new advertising campaign to sell thousands of wetsuits, they thought hey! Let's do it again.
Now the original girl is probably a little too old to be doing such things anymore. But Susi Mai isn't, so they shipped her over to Hong Kong for a photoshoot, and all they brought was a few cameras, a picture of a wetsuit and some body paint. No actual wetsuit, just the picture.
See where we're going from here? You'll get to see the finished ad in basically every kite, windsurfing, stand up paddle and even surf mag this coming season. They're planning on a HUGE push for these wetsuits.
Check out the video for yourself, but don't be surprised if you see a lot more guys rocking around in NP Wetsuits this season.