Do you understand this SUP commercial?

The perfect way to sell tins of Ovaltine... Use Stand Up Paddlers!
This is it! Stand Up Paddling has hit the true 'big time'!

Starring in a commercial for the French equivalent of Ovaltine - Ovomaltine (it's a bit like Milo for those not familiar), these stand up paddlers are keen to learn the art of standing on a motionless board in a picturesque lake. Their instructor stands up, and then the group spends the next year trying to do the same, through rain, snow and sunshine...

To help (kind of) with making sense of this commercial, here's a translation of the subtitles; "Our Stand Up Paddlers prove once more that their stamina is inexhaustible. Day and night, they are training hard for their passion and are becoming not necessarily better , but going for longer. Much longer."

It's a strange one, that's for sure! Check it out below.