cybersoak said...
Here's the deal. Yes its cheaper to buy online but what happens when shops start closing on mass because of declining sales. People become unemployed and the government receives less GST. The government has to pay these people the dole and if GST is not coming in to state governments, guess what? Yes, the government will raise our taxes so we end up paying big time anyway so at the end of the day we will be no better off. With the 12 billion $$ deficit, people are already talking Austerity measures in OZ. Just my loose take on things.
I'm assuming you're referring to OS online? In which case I agree to some extent, however I don't get why local retailers (especially the big ones/franchises) aren't cashing in on the 'buy-online' retail system?
An example - recently our local Mitre10 closed the doors due to "sales dropping" and "people doing their shopping online"...and all that crap! My wife went in to the store a month or so before we knew it was closing to
buy some items and was served by a non-interested employee that had no idea if the items could even be sourced through their store (which I later found that they could be once checking online).
I got online to the M10 website to look for the items & was going to do the employee's job for them - walk in with the cat no. & just ask for it to be ordered in. The issue was that the price wasn't listed online, so in the meantime I looked on another retailer's website for a cost (Masters). The ease & use of their website combined with the good price & 1-day free delivery basically sold me & I ordered it straight away. The item turned up 2 days later (as we're in the sticks) in perfect order.
As a contrast - a week later, I was looking for a MFC (multi-function) printer. As it was night, I searched online for the one I wanted, but this time approached a local retailer with the model number whom told me that they could get it in and also gave me a price (actually cheaper than I could buy online). 2 days later they called me to let me know that it had come in and I could pick it up.
Retailers using technology as an excuse need to wake up! We all need to be competitive in our businesses, but also need to be diverse. In the current climate with particular business models changing rapidly (ie; retail), the business owners need to be pro-active and move with, or ahead of the direction that it's going. Technology will continue to affect & create an effect on retail so rather than use it as an excuse, business owners should use it as the tool that can improve their sales.
As an example - I've bought quite a bit over the years from seabreeze sponsors (retailers). As we don't have any local shops that sell the gear that I'm after, I have a tendency to go to the nearest shops (Torquay & Geelong - 3hrs drive, Melb - 4hrs). My last purchase came from WA - the website was easy to navigate, had updated prices & the freight was both cheaper than the fuel would cost to drive to the nearest retailer, and also cheaper than their freight cost! A phone call to confirm & within a week I had my delivery. That small business owner won my business & possible future sales due to making my experience simple, cost-effective and pleasant. The sooner others do the same, the sooner they will realise that they can 'cash-in' on the same market that they have been using as their excuse.
Rant over.