Here is a conversation that we have in my house every week:
Me: Is that a new dress (or skirt, shoes, boots, etc.)
Wife: No.
Me: I've never seen it before.
Wife: Oh, I just haven't worn it since I bought it.
So, I've figured out she buys an article of clothing every week, but doesn't wear it for a few weeks, and then thinks she can get away with telling me it's not 'new', since she's had it a few weeks before wearing it. Actually, I think she's trying to fool herself more than she's trying to fool me.
Think I'll try turning it around:
Is that a new sail?
No.
I've never seen it before.
Oh, I just haven't used it since I bought it.