What everybody has known all along, but then a PhD verifies it:
"Employees who are impressed by vague corporate-speak like "synergistic leadership," or "growth-hacking paradigms" may struggle with practical decision-making, a new Cornell study reveals.
Published in the journal Personality and Individual Differences, research by cognitive psychologist Shane Littrell introduces the Corporate Bull**** Receptivity Scale (CBSR), a tool designed to measure susceptibility to impressive-but-empty organizational rhetoric.
"Corporate bull**** is a specific style of communication that uses confusing, abstract buzzwords in a functionally misleading way," said Littrell, a postdoctoral researcher in the College of Arts and Sciences. "Unlike technical jargon, which can sometimes make office communication a little easier, corporate bull**** confuses rather than clarifies. It may sound impressive, but it is semantically empty.""
or product names - in the 80's everything was turbo. There was a turbo max or something screwdriver FFS Then in the 90's it was the 2000 then "i" then "e"
my next board with be the i-turbo e-max 2000 that's of course faster looser stiffer lighter with an aerospace laminate that's different to everyyyyything else
or product names - in the 80's everything was turbo. There was a turbo max or something screwdriver FFS Then in the 90's it was the 2000 then "i" then "e"
my next board with be the i-turbo e-max 2000 that's of course faster looser stiffer lighter with an aerospace laminate that's different to everyyyyything else
