Probably they don't like it as it is not airbag compatible.
The factory ones are compatible, but usually are so flimsy they are a joke. They fold back and do more panel damage than if you sconned the roo with no bar

I have seen ones I can flex by pushing on them.
Plus the price for genuine is a bit extreme usually.
Get a reputable steel winch bar like ARB etc, they are about the only thing that will actually protect the vehicle and also be airbag compatible.
But I do wonder why you want one when beach driving doesn't damage a front bumper