Good on you for raising organ donation, I've been thinking about posting info on this topic for some time.
I have had a double lung transplant 7 years ago. Thanks to my donor and his/her family. I am a very lucky person to be alive.
Organs are given to recipients on a basis of need and the most suitable match between donor and recipient (blood groups and other stuff which I don't understand) and as Gysydrifter and CMC mentioned some people just can't donate.
I believe the only real way to significantly increase the donor rate is to have an opt out system, where everyone is considered a donor unless they decide to opt out, this would take apethy out of the equation and would allow the people who feel strongly about not donating (religion etc) to make their wishes known. Some european countries have this.
@ SuperLizard donors are brain dead before organ donation is discussed, when the donor is declared brain dead, his/her organs are kept alive artificially, while dicussions with the family is happening.
I sail with a doctor at my local, so if you read this A maybe you could give us your insight (thanks)
Ticking the yes box on a licence is not enough. You need to be on the Australian Organ Donor Register ( google it ) its run by medicare.
You also need to discuss it with your family and make your wishes known to them.
Your family will have the final say, whether you wish to donate or not.
@ Mobydisc doctors, nurses and all the other people involved in the transplant process are a lot more caring and ethical than you might think. Only on B**** USA medical tv shows will you see things like you mentioned happen. The doctors treating the potential donor are not the same doctors treating the needing recipient, in fact they may be on different sides or different ends of the country.
@ CMC yes it is a miracle, I hope your family members are doing well.
like others I cannot donate, the red cross said because of my transplant and something to do with the poms and their mad cows.
donate both kidneys - balance problem solved

@ GPA thanks to your wife and the many others like her who give blood.
I needed blood during my operation.
about me - born with lung disease cystic fibrosis, lived mostly normal life, went to school, got a trade, started windsurfing approx 25 years ago, lungs started to complain about life, gave up windsurfing, got sicker needed oxygen to walk/sleep etc, had transplant, started windsurfing, started work, had family, gave up work to become mr mum, still windsurf occasionally, swim couple k in pool occasionally, gym,bike etc all occasionally, will start work again when boys go to school.
Organ donation is good - you never know when you or a family member or a friend may need it. - spread the word - check out website donate life
Thanks to all the donors and their families.