Lol! It has been a while since that clip was filmed!

For the uninitiated, Alex was one of the pioneers of kitesurfing and landboarding in Australia, and among the first to start in the deep dark scary ages of kites. He has a strong and "unique" personality that doesn't agree with everyone, and if you have ever met him then you would remember.
Quite the celebrity it seems, I have never met George Negus!
http://www.abc.net.au/gnt/future/Transcripts/s1092694.htm