Just continuing the 'brand looking after customers' theme....
A few years ago I was in a small local hardware shop buying some rope. The assistant was looking for something to cut it (off the roll) with. I got out my 'Leatherman' tool and said, "I can cut it with this but will have to use the shears on the pliers because the knife blade is broken".
He replied, "Oh, we can get that fixed for you under warranty"
I told him that the blade was broken because a workmate hit it with a hammer and that I bought it 10+ years ago at a different store, in a different state.
It didn't faze him, he took my details and the leatherman and a couple of weeks later called me to say it was back.
They had replaced most of the 'tools' on it, even those that were just a little worn.
Needless to say I gave his store more of my business after that.
I even had the chance to pay back the karma a little. Some months later an older woman was in the shop and wanted to buy a multi-tool for her daughter but wanted something with a good warranty. In front of the sales guy I explained my warranty story.
The woman bought the top of the line leatherman, the sales guy was stoked, and a kind deed was repaid.....