I have some news for you - your business model is so yesterday.

Most of the content that appear in the mag are months out of date as they have been on the interweb.

Kiteworld UK- a mag of decent thickness and with many good travel features, is all I occassionally buy now.

You may like to concentrate a developing a decent aussie kite focussed portal. Sea breeze is some graphs and old school forums.

PS plus a decent buy sell function

Should put him on the cover I reckon.