The sealer for me was the l o n g protracted phoenix rising from the ashes lift off at the end (it is a 3rd of the whole vid).
If that was vid being posted here wasn't intended to make you think "Crikey those BWS kites are strong aren't they?" then I have a monkey for an uncle. That's entirely debatable of course.

Sure it's mildly interesting but max logo time and an impression of a tuff product are it's aims.
Pimping is pimping - whether you like BWS or not.
I wish BWS all the best BTW and it's good to see a new option out there with his experience behind it. But play by the forum rules - just like all other sponsors/non-sponsors have to.

Declare your interest in future posts (espesh with long slo-mo logo shots) and then there is nothing dodgy goin on.

Maybe Ben's mum could start spamming the razamataz sites?

EDIT:
Bruce's new profile:
I am half owner of the It's Extreme retail shops in Cairns and am part of the Benwilsonsurf team.I don't think anyone can really argue that there is a financial interest from Bruce in the product featured in that vid.
If you want some balance post an equally gnarly stack where the product cops a flogging. I'm sure there is plenty of that footage in your vault Buruce (speshly when you consider how hard Ben charges and the extreme punishment he dishes out).