Why is everyone bitching about the mag? The solution is simple: If it appeals to you buy it, read it and enjoy it! If it doesn't appeal to you, don't buy it, don't read it and don't bitch about it!
Whinging about it will change nothing. Kiteboarder is aimed at a particular demographic, if it doesnt suit you, then buy Kiteworld, it will be more to your liking.
I personally dont buy Kiteboarder, but do scan it from time to time and I reckon it has good and bad. But thats just my perception.
Have a great day and stop whining!