Kiteboarding Advertisement School Project

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MasterUWA
MasterUWA
WA
17 posts
WA, 17 posts
6 Apr 2009 2:03pm
Hey everyone,

For my current english project we have to pick a product and then develope two ads, each for a different target audience. I'm planning on making the product the sport of kiteboarding and i was wondering if there was anyone with video and/or pictures that i can use.

My email is [email protected] if you give me your name with whatever you send me then ill make sure i put your name on the pic/vid.

I can send you back the finished product in a few weeks if you'd like it aswell just leave me your email. Its not going to be used anywhere except to show my class and hopefully get me a good grade If anyone has any ideas on how i should do it or about my target audiences feel free to post.

Cheers, MasterUWA
Saffer
Saffer
VIC
4501 posts
VIC, 4501 posts
6 Apr 2009 4:27pm
What sort of shots are you looking for?
dave......
dave......
WA
2119 posts
WA, 2119 posts
6 Apr 2009 8:18pm
you cant do kiteboarding as it is a pastime/sport. If you do a product like a kite or board, you can have a lot of fun... IMO do a kite...
you could have features like.
"100 PERCENT depower"
"Best kite on the market"
"Instant relaunch"
"10-35 knots windrange"
"Nuclear-proof construction"
"puppet-on-a-string-pro model"
"Instant replacement warranty"
"86 different settings for wave/freestyle/wakestyle/skimstyle/landstyle"
Sounds too good to be true...........
MasterUWA add all these incredible features to benefits and yor a marketing genius.
you might get lots of ideas from the seabreezers.....
Alex sanz
Alex sanz
NSW
106 posts
NSW, 106 posts
7 Apr 2009 1:40am
I have heaps of great kitesports video and some new stuff, search "kitesports Alex sanz" If you like what you see let me know..
SaveTheWhales
SaveTheWhales
WA
1913 posts
WA, 1913 posts
7 Apr 2009 4:52am
Hey MistressUWA

your username reeeaaallllyyy suggests you need help in the imagination department

Well its your lucky day

Sex sells - Richie Branson flys a Virgin over your head everyday

Visualize colage background pics of - smooth cruising, huge boost, handle pass and someone in trouble - with a hot brazilian bikini babe watching from beach......

..............................MojoKites...................................

" When your under pressure... Relief... is just a quick pull away "

................... Designed for your every need .......................




Cheers & GoodLuck

MasterUWA
MasterUWA
WA
17 posts
WA, 17 posts
7 Apr 2009 3:46pm
thanks Savethewhales,

My name is actually an insider joke. I have an idea about how to do it but input from others should allow me to improve my ideas.

ANd i can advertise the sport itself because its just like advertising a service. i even asked my teacher.

my two target audiences will prob be surfers and teenagers (as there arent many of us gromets in the sport).

I'd like any video or pics of cruising, gear, boosting big, fast tricks, slow tricks done with style and safety systems.
theDoctor
theDoctor
NSW
5786 posts
NSW, 5786 posts
7 Apr 2009 7:10pm
Alex sanz said...

I have heaps of great kitesports video and some new stuff, search "kitesports Alex sanz" If you like what you see let me know..


i just did that and this gay porn site came up at the top of the list
Shane71
Shane71
QLD
50 posts
QLD, 50 posts
7 Apr 2009 10:06pm
theDoctor said...

Alex sanz said...

I have heaps of great kitesports video and some new stuff, search "kitesports Alex sanz" If you like what you see let me know..


i just did that and this gay porn site came up at the top of the list


So did you go and have a look?
theDoctor
theDoctor
NSW
5786 posts
NSW, 5786 posts
8 Apr 2009 9:38am


... i had some time to kill... and it was free.....
Alex sanz
Alex sanz
NSW
106 posts
NSW, 106 posts
8 Apr 2009 10:45am
what!! you don't like my videos just because it was me the filmed it??? I have so much content get use to me. I have not done the talking head on my video yet, that will come !! and you will have no choice but to listen what I have to say....
Shane71
Shane71
QLD
50 posts
QLD, 50 posts
9 Apr 2009 8:11am
Alex sanz said...

what!! you don't like my videos just because it was me the filmed it??? I have so much content get use to me. I have not done the talking head on my video yet, that will come !! and you will have no choice but to listen what I have to say....


ahhhh, wrong... we all have volume control. And we can all click the close button when we realise it is you. And get used to you, from what I have read here I think we will never be used to you, but most will tolerate you.
rloemker
rloemker
NSW
149 posts
NSW, 149 posts
9 Apr 2009 7:13pm
dave...... said...

you cant do kiteboarding as it is a pastime/sport. If you do a product like a kite or board, you can have a lot of fun... IMO do a kite...
you could have features like.
"100 PERCENT depower"
"Best kite on the market"
"Instant relaunch"
"10-35 knots windrange"
"Nuclear-proof construction"
"puppet-on-a-string-pro model"
"Instant replacement warranty"
"86 different settings for wave/freestyle/wakestyle/skimstyle/landstyle"
Sounds too good to be true...........
MasterUWA add all these incredible features to benefits and yor a marketing genius.
you might get lots of ideas from the seabreezers.....



What are you talking about Dave...of course you can sell kite-surfing. Just because someone doesn't own kite surfing, doesn't mean it can't be advertised. Also, if you choose a kite as the product, then MasterUWA will need to select 2 audiences to sell it to...what 2 different audiences can you sell a kite to?

MasterUWA, IMO choosing surfers and teenagers seems really similar, or atleast overlap. There are a lot of teenage surfers out there and there are a lot of surfers who know what kite-surfing is.

I don't know what your specific requirements for the project are but this is what I would do:

I would pick the tourist industry as one my target audiences...or at least an ad to entice people to take up the sport. Nothing too specific. Sell it by saying it's easy, safe and a great thrill and you can take the sport anywhere of Australia's most beautiful locations. Similar to those government ads about taking up sport etc...

This gives you the oppurtunity to get really nice photos/or vids of locations around australia and people doing some really cool stuff. Also throw some shots in woman kite surfers.

The second audience could be more specific i.e. you could sell kite surfing from a kite school perspective, advertising their instructor services i.e.. "Come to my kite school and learn to kite surf the easy and safe way..."

Show people using trainer kites, shots of beginners and then more advanced kiters doing some really cools stuff "saying you can go from this (beginner) to this (advanced) in no time and safely. Also throw some shots in woman kite surfers.

Hope this gives you some ideas.


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