Reverse marketing, pure genius!

> 10 years ago
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sir ROWDY
sir ROWDY
WA
5378 posts
WA, 5378 posts
24 Mar 2009 11:58am
perfect name.
au_rick
au_rick
WA
752 posts
WA, 752 posts
24 Mar 2009 12:06pm
sir ROWDY said...

Worst advertisment eveerrrrr. This has sealed the deal, your company cant come back from that.


What ???
TheChad
TheChad
QLD
142 posts
QLD, 142 posts
24 Mar 2009 1:16pm
I think he is talking about the kitepower ad

poor relative
poor relative
WA
9106 posts
WA, 9106 posts
24 Mar 2009 12:22pm
Urban Dictionary blokes said...

Steez

The word "steez" has many definitions or uses.

Sure it can mean "style with ease", but that's plain old ****ing gay. I mean come on, style with ease, a word such as steez possesses so much more possibilities than those three words limit it to.

1. Steez is ones overall state of being. Whether it be the way some one dresses or acts, they can have the aura that is STEEZ.

2. The way some one carries their self is also a branch of Steez. Only this time we break it down and add a "Y" to the word. Steezy. Steezy can describe the way something looks, the way you may feel, or the way you think some one else looks.

3. Like I said, steez is a wide open word that can be used to an endless amount of possibilities and combonations. Adding steez as a prefix or a suffix often makes you less steezy, but can enhance your state of STEEZcreativity. Think about it.
1. Bro, that kid has mad steez. Check out his shoes man, those **** are mad steez.

2. Aw **** that car is damn steezy. I'd feel like a steezmonkey riding in that **** for sure.

3. STEEZmonkey (good thing) STEEZbomb (good thing) STEEZnugget (good thing) STEEZfaced (being intoxicated) STEEZmonster (bad thing)

Person 1:" Did you grab my shirt?"
Person 2:" Nah, it's in my Steez over there"
Person 1:" Awwwww steez."
sir ROWDY
sir ROWDY
WA
5378 posts
WA, 5378 posts
24 Mar 2009 12:23pm
puppetonastring
puppetonastring
WA
3619 posts
WA, 3619 posts
24 Mar 2009 1:03pm
sir ROWDY (I take it back)
ur NOT an idiot and uv got LOTS of ideas and such

I agree too.
Theyve already got a whole thread discussing their 09 release.
I reckon it'll get heaps of beach talk just because its a joke.
Everyone who sees you with your new "STEEZE" is sure to say something smartrse.
And ppl laughing out loud when they read an ad banner isnt a real bad result either
A PR masterstroke.

Who would have thought "underground" could be used as a successful name for a product which is all about being above water
sir ROWDY
sir ROWDY
WA
5378 posts
WA, 5378 posts
24 Mar 2009 1:06pm
sir ROWDY
sir ROWDY
WA
5378 posts
WA, 5378 posts
24 Mar 2009 1:14pm
puppetonastring said...

sir ROWDY

And ppl laughing out loud when they read an ad banner isnt a real bad result either
A PR masterstroke.

Who would have thought "underground" could be used as a successful name for a product which is all about being above water


Laughing at them, not with them. There is a difference.

Underground means more than "under the ground" i think you will find, and is actually quite a good name for a company.
Peace
Peace
NSW
53 posts
NSW, 53 posts
24 Mar 2009 3:16pm
rubbish, dre could bring the picklefork back if he wanted to.

you should try the board though... just make sure no one is around to see you riding it, definitely has a steezy stance wide enough for you... maybe?
GreenPat
GreenPat
QLD
4107 posts
QLD, 4107 posts
24 Mar 2009 2:47pm
[thread hijack] So who still has a picklefork in the back shed? [/thread hijack]
NSW, 4382 posts
24 Mar 2009 4:13pm
sir ROWDY said...

Worst advertisment eveerrrrr. This has sealed the deal, be pretty hard to come back from that.



There is a very strong chance they are lying on the floor laughing at how serious you are taking the name of the board, its a pi$$take, typical undground marketing.
The fact is that it is a serious wakestyle board, some guys here ride boots and rate it very highly.
Get a good look at one, there is a lot of 3D shaping in that board, it has huge pop, it will be popular and will make the owner smile in more ways than one, not everyone is as locked in the iron grip as the vocal minority.
Europe is such a huge market, so is the USA, we are tiny in comparison.

Cya and

Goodwinds

Steve
sir ROWDY
sir ROWDY
WA
5378 posts
WA, 5378 posts
24 Mar 2009 6:04pm
Kitepower Australia said...

sir ROWDY said...

Worst advertisment eveerrrrr. This has sealed the deal, be pretty hard to come back from that.



There is a very strong chance they are lying on the floor laughing at how serious you are taking the name of the board, its a pi$$take, typical undground marketing.
The fact is that it is a serious wakestyle board, some guys here ride boots and rate it very highly.
Get a good look at one, there is a lot of 3D shaping in that board, it has huge pop, it will be popular and will make the owner smile in more ways than one, not everyone is as locked in the iron grip as the vocal minority.
Europe is such a huge market, so is the USA, we are tiny in comparison.

Cya and

Goodwinds

Steve




I doubt it, i think there is a very strong chance however that everyone else is laughing at how serious you take this forum though haha.
I dont give a cr@p how the board goes.
Typical underground maarketing??.... since when?... people were laughing at their last graphics so i guess this is similar?

Your right they probably think "steeze" is a sick name over in europe.
Not even snowboarding companies are stupid enough to call thier board the "steez" and they invented the term, but i guess a company that makes "serious wakestyle boards" will pull it off.
sorry my bad, i withdraw my argument. you have won this time Steve.
jumpindave
jumpindave
WA
124 posts
WA, 124 posts
24 Mar 2009 6:46pm
Just got my free AKSA DVD in the mail. Watched most of it and it gave me an idea;

Where is the Uncle Sid facepaint? surley you can make it a package deal, for max steezeability.

Dave.

p.s. The real question is, are my Sons backless frontless bindings compatible with this board?
Rhys McClintock
Rhys McClintock
NSW
995 posts
NSW, 995 posts
25 Mar 2009 12:34pm
Apparently my board has a gay name... So I have amended it...

I just wanted to make it cooler than what underground already did...



But Seriously...
I still don't know if it's gonna work or not... I think that it might generate more Hype about the board, rather than generating high board sales...
sir ROWDY
sir ROWDY
WA
5378 posts
WA, 5378 posts
25 Mar 2009 11:46am
Better check your copyrights my board is already called that but 10cm longer.
Wheres the backless frontless bindings? do they fit on?
Rhys McClintock
Rhys McClintock
NSW
995 posts
NSW, 995 posts
25 Mar 2009 2:56pm
Who needs backless frontless bindings when I have my Gym boots?
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