I quite like the first two minutes. I would have liked to see a lot more product development stuff going on. It could have been lifted from a Patagonia ad.
The rest of it, high production values but ultimately boring. Single handle pass boy, followed by double handle pass boy, followed by strapless surf spinny board boy, followed by hot chick handle pass girl, followed by triple handle pass kid. Throw in a few foil glimpses and lots of putting the boards in the truck, clinking the beers, sunset. Yawn
