Hi peeps,
Kiteboarding is still growing in popularity and I think that the next year or two will continue on a similar curve, however, I think that the growth will continue, but slow down into a more sustainable curve.
As for brands, I believe we have been observing a decline in some of the "mindless Tribal alliances" that Loch is talking about, with a few of the big name brands faltering and losing major market share over the last couple of years.
The canny buyers are becoming aware of smaller name brands that are hungrier and more passionate about building performance kites. The big names are going to have to get keen again as they will not be able to rest on their names for much longer.
It is getting to the point where the market is flooded with brands, far more than is sustainable by the relatively small market, and there will be a natural attrition of all but the best products. I believe in the next few years, we will see a change in the positioning of the top 10 kite manufacturers. Some will fall and some will rise.
The end result is that only the strongest will survive. Best quality, best performance and hungriest for market share. This can only be a win for the punters who ride.
These are good times as kites are becoming really fun but you need to remove the blinkers on possibility. Some of the lesser known brands are producing crap, some are producing gold. Same with the well known brands. Whats good and whats crap, only you can tell?
Everyone have a great season and find yourself a nice kite to fly.
Good winds,