If you look at the Parks Vic boating update you'll see that those markers are the ones to indicate the 5-knot zones and no boating zones.
There is quite a large 5-knot zone down by the slipway at the yacht club which is shown in the updated zoning plans. There is also quite a large 5-knot zone around where the boats are moored and right up to the end of the breakwater.
To be honest there needs to be a bit of a reality check as to how stringently these are enforced. If 'they' choose to be asshats about it then there'll be a lot of annoyed kiters at St Kilda. If 'they' choose to use these buoys as a way to reel in the idiotic clowns who just blatantly ignore common safe kiting guidelines - then good for them.
There's also been a large chunk taken out of the currently used kiting zone at Altona.
FYI, anything to the pier side of the new rock groyne they've installed is a 5-knot zone so you shouldn't be kiting there.

http://www.parkweb.vic.gov.au/3zones.cfmAll info available from the Parks Vic website.