Well, a quick look disregarding cost, they'd be about $500 USD per wheel. Eeesh!
Surly Large Marge Rim - Black/Silver 26 x 32 Hole DH
Chris King ISO Disc 20mm Front Hub - Red 32 Hole - 110mm Spacing
DT Swiss Champion Spokes - 2.0mm Black
DT Swiss Alloy Nipples - Red 12mm
Note these are bicycle wheels, not moto wheels so their weight is much lower. This expensive high-end option with the pugsley rims comes in at around 1600 grams. Most of that is in the 65mm rims, which you'ld only need for sand, not salt flats I'm thinking. The Pugsley tube and tire adds another 1500 grams, putting the whole setup at around 3kg, which it looks like is comparable to the custom wheels being built.
But choosing the cheapest options with a rim over 30mm wide and a 20mm through axle it comes to $126 USD. Not too bad really for a custom wheelset.
SunRingle Estate Rim - 26" x 32h (Black)
Shimano SLX M667 20mm Axle Centerlock Front Hub
Wheelsmith Brass Nipples - Silver 12mm
Wheelsmith Stainless Spokes - 2.0mm Silver
The cheap option is about 1100 grams for hub, rim, spokes, and nipples. Add another 420g for kojak and a tube and it's only 1500g for the whole shebang.
Universal Cycles (I'm lucky, they're in portland as am I) has a pretty neat wheelbuilder tool:
www.universalcycles.com/wheelkit.php