Armie's Top 10 Foil Design Principles

5 years ago
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Pasquales
Pasquales
210 posts
210 posts
3 Dec 2020 11:35am
hilly
hilly
WA
8146 posts
WA, 8146 posts
3 Dec 2020 8:04pm
Great to hear a foil designer who actually has a technical handle on what is going on
jondrums
jondrums
186 posts
186 posts
4 Dec 2020 1:05pm
Trying to make the sport easier through foil design - probably a fairly practical decision, but pretty limiting from a marketing perspective. Pretty much confirms my suspicion that Armstrong doesn't have the best gear for high end riders. Seems to me that a successful brand should have the best performant gear to hang their hat on, but make their money on the gear that everyone can access. I love the quality and the mechanical engineering in the system - just wish they had better wings.
hilly
hilly
WA
8146 posts
WA, 8146 posts
4 Dec 2020 8:26pm
jondrums said..
Trying to make the sport easier through foil design - probably a fairly practical decision, but pretty limiting from a marketing perspective. Pretty much confirms my suspicion that Armstrong doesn't have the best gear for high end riders. Seems to me that a successful brand should have the best performant gear to hang their hat on, but make their money on the gear that everyone can access. I love the quality and the mechanical engineering in the system - just wish they had better wings.


Haha obviously you have not tried one.
mcrt
mcrt
643 posts
643 posts
4 Dec 2020 11:14pm
jondrums said..
Trying to make the sport easier through foil design - probably a fairly practical decision, but pretty limiting from a marketing perspective. Pretty much confirms my suspicion that Armstrong doesn't have the best gear for high end riders. Seems to me that a successful brand should have the best performant gear to hang their hat on, but make their money on the gear that everyone can access. I love the quality and the mechanical engineering in the system - just wish they had better wings.

Windsurfing went down the road of super high perfo, very specialized gear.Did not work that well, then kiting happened of course.

I think a big part of the recent (10years?) boom in surfing comes from the shapers finally understanding that the market for 25l potato chip shortboards is microscopic.

Add 5 to 10l and make them fun in crappy waves and the market becomes huge.

I agree with Armie, this race for HIAspect, thin foils is a dead end IMHO.
kobo
kobo
NSW
1111 posts
NSW, 1111 posts
5 Dec 2020 8:54am
jondrums said..
Trying to make the sport easier through foil design - probably a fairly practical decision, but pretty limiting from a marketing perspective. Pretty much confirms my suspicion that Armstrong doesn't have the best gear for high end riders. Seems to me that a successful brand should have the best performant gear to hang their hat on, but make their money on the gear that everyone can access. I love the quality and the mechanical engineering in the system - just wish they had better wings.


I think " trying to make the sport easier through foil design " sums it up not "trying to make the sport harder through the most high performance foils possible " I'm sure down the track Armstrong will come out with the some competition foils , but I recon Armie is working on making them as user friendly as possible and maybe it's just impossible to make user friendly high aspect foils. Also seems having the "best performance gear to hang your hat on " isn't the formula for foil marketing either,
look at some of the biggest foil makers, Naish, Slingshot,NP etc none are interested in competition performance foils.

I think Armstrong could hang his hat on having the" best surfing performance foils "
hilly
hilly
WA
8146 posts
WA, 8146 posts
5 Dec 2020 7:11pm

kobo said I think Armstrong could hang his hat on having the" best surfing performance foils "



Yep
WA Surf & Foil
WA Surf & Foil
WA
250 posts
WA, 250 posts
6 Dec 2020 1:09pm
jondrums said..
Trying to make the sport easier through foil design - probably a fairly practical decision, but pretty limiting from a marketing perspective. Pretty much confirms my suspicion that Armstrong doesn't have the best gear for high end riders. Seems to me that a successful brand should have the best performant gear to hang their hat on, but make their money on the gear that everyone can access. I love the quality and the mechanical engineering in the system - just wish they had better wings.


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