Zeusman said..
I'm a huge advocate of going custom. Whether it's with Surefire or Deep or any of our fine Aussie shapers. If you know what you want in a board and know the dimensions you like, you're pretty much guaranteed to end up with a board that satisfies way more than any production board.
But i think it's critical that you know exactly what you want.
id say not "exactly" true. I do not come from a surfing back ground. I dont know much about rail profile, bottom shapes, fin placement etc. I just took in a board I was surfing and happy with and asked about gettig one made with some changes. SImon measured it up and profiled it on his computer, then asked what I wanted changed. Which was: Shorter, narrower, thinner. He asked what I liked and disliked about it and then with his shaping experience put together the final shape with rail and bottom profiles to suit.
So basically I had somewhat of an idea, but not the tech stuff, and he made it happen. Im sure other good shapers can do the same.