In some ways its really no different to, say bringing a sup out of cobra into australia and calling it a McTavish - it is I guess a slap in the face to some to drop an asian pop out into our market and name it in such a way that demands acceptance. Another side of this is that the 7S and the McSup are designed by aussie shapers - at least in the very very early stages so does that then give them the right to "aussie it up".
Mate I am sure there will be opinions both for and against (personally I'll keep mine to myself) but Yep it is happening more and more and I am sure there are boards appearing in countries all over the world that are being made and marketed to the patriotic side of the prospective customer.

Originally at least the superfish was by a reputable shaper from down nsw - can't remember his name though. The aussiefish though I believe was named after a club in Patpong road in Bangkok !! and not intended to con aussie surfers into believing it was a board made for australian conditions. (easy mistake to make)