ka43 said...
Having a flat water paddle this morning I caught up with a friend of mine who has been looking at a SUP for her and her kids. She had done her homework and despite my pleas of going to a reputable shop and getting some advice and a demo she purchased a SUP from a long standing board manufacturer on the northern beaches.
Nothing wrong with that except for the fact the board cost $700 all up. 10'6" by 30" with a 2/3rd deck grip, carry handle and tri-fin setup. Looks like well made epoxy but definitely not from the Cobra factory. Story goes that the retailer was owed some money and settled for a truckload of these boards. Apparently they have sold several dozen of these boards in the last little while. This doesnt bode well with the whole SUP industry and really reminds me of the explosion of everyone jumping on the windsurf band wagon back in the 80's to make a quick buck.
You cant stop the get quick or flash in the pan or even the fair enough dealers but I really hope this isnt the start of a suss trend. Too many people do the right thing and work hard for little return only to have someone jump on it and benefit.
Grant I assume they were bought at the recent sale the manufacturer was having? I checked the boards out.They looked like OK boards-especially for the money compared to what else is out there at twice the price.
As others have said-nearly all the majors do their boards in China or Vietnam or Thailand-same, as you know, with the windsurf companies-and as others have said, why spend gazillions on a Naish or Starboard etc. when you can have just as much fun as a starter or non wave nazi SUPper on one of the cheaper boards-guess it shows how much of the marketing costs/middle man costs etc. of the majors are built into the sale price of their boards.
ANYONE can go to the Bentley factory (or numerous others) in China and start themselves a new SUP label-all you need is some $ and time.
Just like in windsurfing-there will be a shake out once the craze has passed-and the dust will settle and I imagine the usual suspects will be left standing with some local niche custom players.
ka43 said...
Too many people do the right thing and work hard for little return only to have someone jump on it and benefit.
Mate, it's our capitalist system-sounds to me you're talking about Apple and their iPhone v Nokia etc......