From the latest newsletter - it looks like Coreban have recognised the strength of SUP in Oz.
COREBAN HEADQUARTERS IN AUSTRALIACoreban SUP Gear- Est. 2005 with roots in Hawaii and South Africa recently announced the expansion of its headquarters into Australia. "We feel that with the rapid growth of the sport, Australia is a key location for continued growth and success of this Core label" said founder Ivan van Vuuren. "Former Pro athlete, Guy Schroeder and the Australian team will be heading up the Coreban headquarters out of Noosa, which is known around the world for world class events and waves. With the combination of a growing distributor network and increased team riders around the world expect to see Coreban continue to lead the way in design, media and revolutionary SUP gear."