Oh....thought you had an exciting new coffee roast that had customers swooning.......looks like some chemical imitation of coffee pumped full of preservatives and artificial flavouring to me
coffee people say roast the beans....after 7 to 10 days its a pretty crap product that you wouldn't want to sell if you had any integrity as a barista

Yes coffee, or more specifically CAFFEINE, dehydrates you if you don't have sufficient water intake at the same time - so it's just a matter of getting the balance right and giving yourself sufficient hydration along with any supplements your taking.

But if you're comparing the Energy Shots to many of the different energy gels on the market today, the gels also frequently contain caffeine (so no better in this respect) and also high levels of sugars (glucose, sucrose, fructose, maltodextrin...) which can also dehydrate you, compounding the effects of the caffeine. Many of the gels also contain a number of other artificial compounds, recently 'scientifically proven' to increase this or enhance that, and they may help you get through a hard training session or race... but haven't been around long enough to know any long term health implications they could have.

Taking the product (energy shots) on face value (because I haven't actually tried it), combining coffee/caffeine with coconut milk, a natural and nutrient dense substrate, rather than a synthetic chemical cocktail, doesn't sound like a bad thing to me... Fast release energy hit from the caffeine and natural sugars (from the cane juice) with slower secondary energy release from the coconut seems like a sensible option and probably won't have the same highs and lows as you can get from some of the sports gels on the markets. Not to mention it's probably a lot better for your digestive system too.

Water is an essential part and the base for any nutrition/supplement regime while training or racing, but if your going to take something extra as well, in my opinion, the shots appear to be a better option to many gels marketed for the same purpose.

Yeah don't be so quick to write this product off without trying it. It's not some overnight gimmick it's big in the USA and it's really popular in the Surf Life Saving scene here on the Gold Coast. As soon as you taste it you know there is nothing fake about it and it's not full of sh!t like all the energy drinks. I think it's pretty cool that you can surf or swim with in your pocket great for those long sessions.

I have nothing to do with these guys , just don't burn something without at least trying it. It gets a tick from me & my kids love it at nippers.

Piros said..

Yeah don't be so quick to write this product off without trying it. It's not some overnight gimmick it's big in the USA and it's really popular in the Surf Life Saving scene here on the Gold Coast. As soon as you taste it you know there is nothing fake about it and it's not full of sh!t like all the energy drinks. I think it's pretty cool that you can surf or swim with in your pocket great for those long sessions.

I have nothing to do with these guys , just don't burn something without at least trying it. It gets a tick from me & my kids love it at nippers.

no horse in this race and not having a dig at MR VP, but big, popular, top seller, mean FA in this day and age. People are sheep, people want to believe what suits them.... Plenty of snake oils have made it to the Millions of dollars sales wise.

as for surfing long sessions, Bob McT use to do that on a loaf of bread and a few bananas...and I bet more hrs than any of us. A consistant healthy diet will go a long way.

now where is my large fries....

Supsurfers - your packaging claims that this product boosts concentration. Please could you tell me the design of the experiment you conducted to demonstrate this? I am a scientist, so you can be as technical as you like in your explanation. Was this a double-blind trial? What were the dependent variables? How large was your sample, and what were the exclusion criteria for participants? How long did the effect last? Were there any unwanted side-effects? Thanks.

Give the guy a break - he is not trying to shove this stuff down people's throats, just asking if anyone can point him in the right direction. (disclaimer - I don't know him)

Ha ha just yanking your chain sciencey guy, science away!!!!

Ok Area10, my hypothesis is that you don't get enough time on the water


And you lack social skills

are any of the products caffeine-free or stimulant-free? i couldnt tell from the post or website. the "with kick" on each packet kind of makes me wonder...