Hey Casso,
How about something like this?
It represents a slightly crazy bloke, grinning from ear to ear, trying to fit a huge SUP board into a barrel!
Note the buff bod but the big head hehehe!!!! (no offence to all you blokes who love posting videos of yourself - keep em coming!)
Also note that he is no 'spring chicken' either!
All in all a pretty honest representation of our SUP crowd eh?
Could use this as the whole logo or else shrink it down, get rid of the letters along the bottom and use the image as the last letter in a simple SPS'C' style logo: the wave & board is shaped to look like the letter 'C'.
Mel