Innerdragon said..
Is the ** worth the extra few hundred? Should i go slightly smaller?
You will grow up quickly out of your boards, so for your first board you want to minimize the cost: buy cheap something that will resell well.
Big name brands are expensive but resell well, so often a good solution is a second hand popular model. Or quality boards sold direct to keep the price down.
If you never surfed prone, I'd advise to stay in the 10'+ length, keeping in mind that the width is what will give you stability. 32"+ will be more fun.