red said...
"extreme" sports are a great marketing tool to get some tool to buy some toys. Real extreme activities ie high altitude mountaineering, cave diving are done by people who don't fit the "extreme" bill.
I would have thought extreme sports was a term thought up by an advertising guru trying to land the big fizzy sugar water account.
Extreme X sports champs drink Coke or Pepsi or whatever it is. So all the chumps will start drinking it too, especially if it comes out of a funny can smaller than the regular one.
An extremist is not a normal person, though everyone can be extreme in pretty tame activities thereby creating jokes like extreme ironing which is now pretty big and very extreme!