Retroboy, That's a tad harsh

I wouldn't say the web site is Crappy.
It is basic, it does work & it shows the product, that is the aim.
We could spend a fortune on a -wanky one that has all the moving parts and so much crap going on that it takes 15 minutes to open the home page, people would then bail before seeing the product.
Personally I hate those sites, they usually take you around in circles and tell you nothing about the actual product anyway.
How much do you estimate Starboard spent upgrading their site?
What a disaster that was, so much for the big money and the experts.
I'm like you when it comes to looking at some of the other brands of Booms on the market, we tend to be critical of what we know best.
You could show us your first attemt at building a Z-Boom or at least have a go at gripping one and we'll see how crappy that is

That's right your a Graphic Designer not a Boom manufacturer, but you could get someone to custom build one for you, that wouldn't be very cost affective though
You know the industry and you know that we could never justify the outlay of a -wanky web site, our portion of the market is tiny and we would never recover the money let alone make profit.
No amount of money or marketing will bring back the Z-Boom to where it was 15 years ago and we accept that.
If you can design a better web site for the price of a Z-Boom then you got yourself a brand new Z-Boom

Paul
Not a Graffik Deez-Eye-Nah