Maui Fin Co to be distributed in Australia by Aroona

Maui Fin Co SUP Fins
Maui Fin Co SUP Fins


Maui, Hawaii (14 December, 2016)

Maui Fin Co. (MFC Hawaii) announced today that Aroona Group will become its new distributor in Australia and New Zealand. Maui Fin Co, founded in 1986, and driven by Pio Marasco since 1994, is one of the world's most progressive fin brands, manufacturing windsurf, kite, surf & stand up paddle fins for the world's best riders. Based in Haiku, Maui, MFC's office is surrounded by natural testing locations, providing the optimal location for designing and testing fins for all watercraft.

Along with a long history of creating premium windsurf and kite fins, MFC has also been at the forefront of surfing and stand up paddle fins. Most recently developing the best XXL fins with team riders Kai Lenny, legendary big wave pioneer Darrick Doerner, Francisco Porcella, Yuri Soledade, DK and Shaun Walsh and many more. Surfing is becoming a solid part of the MFC fin design, collaborating with many influential world surfers.

"I'm very happy to start working with Mitch and the Aroona team" said Pio Marasco, Fin Guru at Maui Fin Co. "This is an important step for MFC since we are entering into one of the best surfing markets in the world. I'm looking forward to keep developing our new technology and fin designs to keep feeding surfers and windsurfers with innovative products. This is an exciting moment and we are looking forward to a great future together!"

The announcement today is a major move for the brand as it looks to build on its existing wind and kite network in Australia and New Zealand. Aroona's mission is to supply the brands' products to the market - with the service and marketing tools to help the retailer create both immediate sales and foster future brand growth. Current MFC Australian distributor SHQ will transition to become the exclusive retailer of MFC windsurf & kite products in Australia, while surf and stand up paddle products will be offered to Aroona's growing Australian network of retailers. Aroona's New Zealand office will release the complete range of MFC's range to its existing retailer network.

"We are stoked to bring Maui Fin Co into our existing Surf and SUP family of brands, it will enhance our product offering to our existing Australian and New Zealand retailers" said Mitch Ashton, Aroona's Operations Manager. "With an already strong global team, we look forward to building a core team of MFC riders focusing on high performance athletes who only want to use the world's best products,"