Sailhack said...^^^Kiterboy - that's what I was trying to say (but in many less words

).
In actual fact, I can see that smoking will be even more popular as the teens buy them & pop the ciggy boxes into their own personalised cases (that match their iphones).
I wonder how long it will take the ciggy companies to find that loophole & give away a 'free-gift' (trendy cover) with every bulk purchase?

Exactly, but don't think this was an oversight of the government, they are the architects of this new market.
Plain packaging is just a diversion and means for their real agenda, and everyone is buying it, including the tobacco companies.
It's so clever; what better a way to drive a new market than to create a 'stick it to the man' attitude in the target market?
"Plain packaging on my ciggies??!"
"I'll show you to impinge on my personal freedoms, I'll buy a nice cover/s for my packet"'ka-ching ka-ching' for the Government.