Mobydisc said..
The other day the American boss of Holden was being interviewed on the run at an airport. The reporter asked him something about the federal election. The boss answered something along the lines that his first priority was to meet the PM after the next election.
Ironic that a commercial company's first priority is to have a good working relationship with government rather than focusing on what the customer wants.
Ford made huge mistakes over the large decade. They had the opportunity to make a smaller car, the Focus. Instead they kept building the Falcon, a great car but not one that is very popular. I really don't know why Ford or Holden went down the LPG route to power their cars. The they could have advertised their cars are cheaper to run than the average Mazda 3.
I think Ford and Holden got caught out without any interesting models of cars while the AUD went higher. Both have access to heaps of imported models but I think they left it a bit too late. The Mazda 3 appears all over the place, and seems to appeal to a lot of people.
The FG Falcon is a great car, but it has a very limited market. Fords own marketing has let it die. You never seem to hear about it, but you do hear about the territory.
It is a hard slog though, making a dedicated local car. The asian car companies are selling the exact same car all over the world so economies of scale works for them. If you make a unique car for a small market, it is always going to be difficult.
I think it would be better if Ford and Holden just changed the exterior bodywork on a global model, or used different engines for the local market, than going out too much on their own.