Plummet said..
Its not trolling its reality. This is what a lot of individuals do. You have to consider it before going into business these days.
Thats not quite correct. For some people it is reality, for the majority it is not, do some research, traditional retail is massively bigger than online. For many businesses a website is a must if they want to maximise sales, but many retailers in certain market sectors do fine without websites.
For a new kite retail store, it all depends on their location and local market, most will build a website, many will struggle to maintain a website, and service their local customers.
It is not all text book black and white like you say so often. Once again though, in order to boost your sagging credibility, where is an example of your streetfront retail business that has become more and more successful?
Plummet said..
I think the more experienced you are at an activity, the less need you have from a local shop.
I'm guessing you are 100% certain of that too?
Plummet said..
In some instances you can exceed the level of knowledge and expertise of the people in the shop. You know exactly what you want, so you have little need for their technical expertise. At that point it comes down to price point over loyalty to buy from the shop.
A person may be able to "exceed" the knowledge and expertise of a retail store, but one cannot "exceed" from the need to live in one's society and pay a fair share of the costs of a civilised life. The factors that influence a buying decision are a lot more complex than simply price and loyalty! What about convenience, impulse, service reputation, salesperson skills, etc, etc. Some websites are simply price based, others are not, again its not all text book black and white. If it were that simple and easy then everyone would be doing it, the reality is that creating a successful retail business, requires a multitude of decisions, skills and good timing, etc, etc.
Plummet said..
However as far as kiting is concerned I'm finding these days I am very particular about what I want out of my kite. A few years back it didn't bother me too much. So buying a site unseen without a demo in the earlier days wasn't a problem. Now after a buying a few kites that didn't suit my needs a demo has become a lot more important than it was in years gone by.
Great, you would love our store, we have almost everything we sell on demo. That is a cost that is borne by our business and a feature that no online price point website will ever match. Good retail will never disappear, poorly run ones always do.
