i would say truth stretching was invented before anything else.
Do you honestly think that Shop owners want to rip folks off, why do you think 99% of us get into this business.
We get into it so we can see the smiles on folks faces when we get them on the right kit, the right instruction, out in the water doing what we love, and if we are really lucky we can wring a living out of it. NO ONE IN KITESURFING OR SUP RETAIL IS MAKING IT HUGE.
In addition to that every one of us knows that we want to be in for the long haul, so we are going to go out of our way to help, stay late so you can get on the water the next day. Put on Demo Days ( which cost a bundle BTW) have folks stop us on the way to the beach when we are on our time trying to get our session in after serving you all day. Work weekends all through the year, and all of Xmas too. WE CARE. we know customer service wins in the long term.
But in addition to that we have all had our Share of Tyre kickers, rip offs, truth benders, and self entitled customers.
we have one guy who comes in a asked about the new boards for the last 5 years, every time trying to get us to comp him one for a week here or there, he will never buy anything. he runs a mile when you suggest he pay a rental that will be refunded when he buys a board.
Be nice to your LOCAL shop there are folks out there who don't want to see this type of business continue, then who will deal with all your crap.