tomme said..
what % of the funds raised went to the cause?
Doing some work on this for a firm at the moment was pretty shocked to know how little money made it to the end.
When I questioned it, from memory they said around 40% goes to research the rest for more fundraising activities, more marketing, trinkets, tiddlywinks, badges, balls, caps and fundraising, political lobbying, paying themselves, more fundraising etc etc. Charities don't need to make a profit for shareholders so expenses are hardly a concern. Did I mention your money helps them with more fundraising?
Shane Warne wants to get on the boat.
Last year they raised $60k. If they just spent it all on free sunscreen for all on the beach may be a better outcome from a cancer reduction/education perspective.
What were your findings?