Forums > Surfing Shortboards

Surfboard warehouse boards ???

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Created by Razzonater 30 days ago, 15 Sep 2019
Macaha
QLD, 19396 posts
25 Sep 2019 7:31PM
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damned67 said..

Macaha said..
It is what it is, if you are short on dollars, just starting out or want a board family and friends can have a bash on well may be they are the go and they do make some nice shapes, however nothing is better than going to your shaper talking crap, asking about board designs and the smell of resin oh the smell. Not much froth or soul in SBW but a lot in your local board makers factory.



Macaha,
Have you read Tom Wegener's book/PhD thesis 'Surf board artisans: for the love'?
if not, you should.


Cheers mate I'll enjoy a good read.

IFocus
WA, 413 posts
26 Sep 2019 8:16AM
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Buster fin said..
Yet some fail us with their honeyed tongues and substandard product.


To be honest Buster I haven't had that experience pretty much had great boards all my life from WA / east coast based crew including Katana but have lost count the hours of great conversations I have had with shapers over the years, conversations like no other that I have with friends family etc........including you too Dave

katana
WA, 629 posts
26 Sep 2019 10:27AM
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IFocus said..


Buster fin said..
Yet some fail us with their honeyed tongues and substandard product.




To be honest Buster I haven't had that experience pretty much had great boards all my life from WA / east coast based crew including Katana but have lost count the hours of great conversations I have had with shapers over the years, conversations like no other that I have with friends family etc........including you too Dave



thanks mate always got time to talk surf infact that's all for a while after I blew my ACL a few weeks back on an epic offshore session ,
hope to be back before winter !!!

Buster fin
WA, 1957 posts
26 Sep 2019 2:07PM
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BertBurger
14 posts
Thursday , 10 Oct 2019 3:31PM
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I'm not going to talk about surfboards...
What I will say is, Surfboard Warehouse run a smart business model, which is extremely disruptive to the status quo..
Ultimately, the consumer gets better value for money..
Locally made boards help set a bench mark price..
So crew can bring in imports and actually make money with business models which actually are not that streamlined..

Take a few different business models and the steps involved..
Starboard for example..
1.. Cobra the manufacture sell to Starboard, the brand...
2.. Starboard the brand sells to a regional or country distributor...
3.. Distributor employs a sales rep...
4.. Sales rep visits retailers...
5.. Then depending on the model and brand , quite often an athlete or designer is getting a kick back/royalty...
6..Retailers sell to final customer..

So when a consumer hands his money over , 6 different people are getting a piece of the pie..
The reality is , a board that leaves the factory for $250 can sell for $1,000 or more...
That's all actually ok, as it still leaves local manufacturers the ability to compete when selling direct...

Surfboard Warehouse...
1.. Chinese Manufacturer sells containers to Surfboard Warehouse...
2.. Surfboard Warehouse sells to customer...

4 pieces of the pie can now be redistributed...
So the same $250 dollar board can sell for $500 or less...
Surfboard Warehouse wins, Consumer wins...
Everyone else in the industry hates them...

This is the new reality...

Where I currently sit, with my own Factory and Brand in Thailand.. I could easily run the same business model..
The reason I haven't.... I don't want to be a **** and disrupt the lives of crew I respect and have grown up working with...
I would much rather support them by building their boards and selling to their shops..

Interesting days, as I also know, another exact same business model is opening up in Osbourne Park called Surfland...

Razzonater
1985 posts
Saturday , 12 Oct 2019 5:01PM
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BertBurger said..
I'm not going to talk about surfboards...
What I will say is, Surfboard Warehouse run a smart business model, which is extremely disruptive to the status quo..
Ultimately, the consumer gets better value for money..
Locally made boards help set a bench mark price..
So crew can bring in imports and actually make money with business models which actually are not that streamlined..

Take a few different business models and the steps involved..
Starboard for example..
1.. Cobra the manufacture sell to Starboard, the brand...
2.. Starboard the brand sells to a regional or country distributor...
3.. Distributor employs a sales rep...
4.. Sales rep visits retailers...
5.. Then depending on the model and brand , quite often an athlete or designer is getting a kick back/royalty...
6..Retailers sell to final customer..

So when a consumer hands his money over , 6 different people are getting a piece of the pie..
The reality is , a board that leaves the factory for $250 can sell for $1,000 or more...
That's all actually ok, as it still leaves local manufacturers the ability to compete when selling direct...

Surfboard Warehouse...
1.. Chinese Manufacturer sells containers to Surfboard Warehouse...
2.. Surfboard Warehouse sells to customer...

4 pieces of the pie can now be redistributed...
So the same $250 dollar board can sell for $500 or less...
Surfboard Warehouse wins, Consumer wins...
Everyone else in the industry hates them...

This is the new reality...

Where I currently sit, with my own Factory and Brand in Thailand.. I could easily run the same business model..
The reason I haven't.... I don't want to be a **** and disrupt the lives of crew I respect and have grown up working with...
I would much rather support them by building their boards and selling to their shops..

Interesting days, as I also know, another exact same business model is opening up in Osbourne Park called Surfland...



Thank you for your input and overview, as a guy who obviously had a lot to do with technology advancements and pushing surfboard design it's clear you have understanding of the Australian shapers and also the market.
Do you think Simon Anderson should get $1 for every thruster produced?
Do you think you should get $1 for every sandwich board made?
(I do)
I remember when city beach Brought out new boards for 350/400 it clearly had an effect on market and they were a cheaper nastier board...

Do you see any separation in quality in regards to surfboard warehouse vs FireWire?

I've seen a dozen top spec top shaper boards mass produced with clear printed insert carbon wrap made to look like carbon, some of the stuff being pushed to market by large manufacturers is highly insulting , than their is an argument that Chinese made boards "have no soul"

PS : Over my life I have owned three Sunova boards and some of your earlier ones as well , additionally I think your contribution to surfing and industry in west oz surfing s and henomenal, I'd just like your perspective on some of the above, however diplomatically or undiplomatically you may care to respond




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"Surfboard warehouse boards ???" started by Razzonater