Beneteau heads for China



9:27 PM Sun 28 Nov 2010 GMT
'sailing in Qingdao' .
Beneteau, now 125 years old, is heading for China. It watched the rise of the sailing culture in Europe, and then in the USA, where it took 50 years for the sport to become popular. So now, aiming for China is just second nature, as Mandy Lo of The Standard writes: 'Today we are building the market from the top down. China can become one of the most important markets one day when the middle-class is interested in sailing,' Beneteau Lagoon China manager Francois Rodrigues said this week. 'But there is a long way to go,' he conceded, noting that the ...


Click here for full story.


by Mandy Lo, The Standard





Newsfeed supplied by

Live Weather
Nearby
Yamba, NSW
13 kn ESE
18°
Evans Head, NSW
13 kn ESE
19°
Windiest in Australia
Double Is Pt, QLD
25 kn ESE
20°
Most Windless in Australia
Frankston, VIC
Calm
Hottest in Australia
Oenpelli Airport, NT
9 kn ENE
29°
Coldest in Australia
Mount Hotham, VIC
9 kn ESE
Wettest in Australia
Cape Leeuwin, WA
9.2 mm