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Beneteau heads for China

9:27 PM Sun 28 Nov 2010 GMT

'sailing in Qingdao' .

Beneteau, now 125 years old, is heading for China. It watched the rise of the sailing culture in Europe, and then in the USA, where it took 50 years for the sport to become popular. So now, aiming for China is just second nature, as Mandy Lo of The Standard writes: 'Today we are building the market from the top down. China can become one of the most important markets one day when the middle-class is interested in sailing,' Beneteau Lagoon China manager Francois Rodrigues said this week. 'But there is a long way to go,' he conceded, noting that the ...

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by Mandy Lo, The Standard

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