BIC is now SIC, and SIC is now BIC - Big Brand Buyout!
Walk down the lineup at any world-class SUP event and you’re going to step over more than one board made by Sandwich Island Composites, or SIC for short. Guaranteed. Because they make fast boards for fast paddlers. They don’t make many, but they make them well.
That same lineup is probably not going to have a board made by BIC on it. Eve though BIC make lots and lots of boards, they make them for the every-day paddler. Specializing in thermoformed plastic and blow-moulding technology, BIC (yeah, the same company your pens are made by) make tough, cheap stand up paddle boards perfect for recreational use.
Merging the two mean that SIC gets the benefits of mass production, and BIC get legendary shapes (and shapers), class leading high performance technology and the brand name that will cement them to the podium at future high profile SUP events.
Initial reports from the company are that the SIC brand will remain for their high end lineup, so stay tuned to see what they do with the incredible financial support of BIC behind them.
Foils and Finless - go hand in hand when you're the Dogman
In 2017, we've shared a lot of videos featuring Roger 'The Dogman' Saunders, so when we heard about a highlight reel making its way onto YouTube, we got over there quick-smart for a squiz.
Art You Can Ride - Starboard's new Tikhine Inflatables
With the release of Starboard's 2018 range, they slipped in a couple of new additions to the fleet, the most colourful of which is a new line of inflatables called Tikhine, and they need to be seen to be truly appreciated.
Mother/Daughter Quality Time - How about a SUP YOGA Retreat?
Sarah Hackford from Red Paddle Co Australia, on the trip she made with her daughter Celia to one of Charlotte Piho's SUP yoga retreats in the Cook Islands.