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Bye bye North Kiteboarding

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Created by marco 27 days ago, 20 Jun 2018
wishy
WA, 1269 posts
20 Jun 2018 8:40PM
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Duotone?!?
Surely they could have called it something good like "Sick cutties" or "Nosebleed Airs" or "Huckers"

theDoctor
NSW, 4328 posts
20 Jun 2018 11:01PM
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Bladeswitch..?

CJ2478
NSW, 260 posts
21 Jun 2018 8:26AM
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Im surprised the name wasn't already registered as a paint company

bjw
NSW, 2529 posts
21 Jun 2018 9:28AM
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It will get interesting if North Sails International set up a new brand under the old name.

Kind of similar but different to Best being re-established as Eleveight and then trying to recreate Best as (Crazy Clarkes Discount Kites like with Switch).

laurie
WA, 3763 posts
21 Jun 2018 10:21AM
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..and more from the horses mouth:

Interview with Till Eberle, Managing Director of Boards & More GmbH

It's true: Boards & More is bidding farewell to North Sails Windsurfing and will be launching its own brand - Duotone - in the summer.

Till, many rumours have been swirling around over the last few weeks and months. Is it true that Boards & More is bringing a new brand to the Windsurf market?

Yes, that's true. We'll be launching the new brand Duotone on 1st of August 2018.

What does the new Duotone brand stand for?

Duotone represents authenticity - being true - both in windsurfing and in kiteboarding. We will continue to offer high-quality products for all disciplines and will push forward as leaders in technology for the sports that we love.

Will there be Duotone products for windsurfing, kiteboarding, surfing, or even wakeboarding?

That is possible. However, our current focus is on windsurfing and kiteboarding. In specific terms, we're likely to explore the foil sector. The major trend of foil surfing, i.e. in groundswell wave foils, is very exciting.

What has happened now for you to give up North Sails Windsurfing after 38 years?

Boards & More and North Sails Group America, which is owned by Oakley Capital, have somewhat differing views about the future of the brand. This is what motivated us at Boards & More to come up with our own brand. We have some exciting ideas for the future and are ready to take full control over bringing them about.

Is the Boards & More Group getting a new owner?

No, at least not at the moment. But few years from now this could certainly happen.

Will North Sails Windsurfing still be around?

That I cannot say. We, as Boards & More, will no longer be running the North Sails Windsurfing brand after a transition period ends.

So, you'll be giving up North Sails Windsurfing. What does this mean for customers? If, for example, a customer bought a new North sail in the spring?

That is all taken care off. We, that is Boards & More, work with the dealer where the customer bought his sail and will continue our cooperation with the dealer. We absolutely guarantee any warranty claims in legal periods. Event Better yet, all customers who have registered their product are entitled for our warranty extension programs on top of the original warranty period. Additionally, we will also continue to be accommodating beyond that. As Boards & More, have a reputation for being reliable and we will continue to honor the service and warranty for any of the products we sell.

And of course, as Boards & More, we also want to get our new Duotone brand up and running. We'll do everything in our power to make our existing customers happy.

With the new brand name, is it simply a case of relabelling your existing products and now selling them under the Duotone moniker?

We'll keep developing our products under the new brand, that's for sure. All the engineering, the design of sails, masts, booms and extensions - that's all knowledge acquired by Boards & More over the years. All of the products were developed by our employees, all of the patents are ours and all of the product names belong to Boards & More.
For example, we created the Super Hero and the Warp so there will still be a a Super Hero and a Warp available under Duotone, which will be identical in terms of performance, features and function to the Super Hero or the Warp of the past. We will also maintain our proven manufacturing setup to ensure that we are delivering the same superior quality to our customers.

So, next year customers will still be able to buy a Power.XT, a Platinum mast and boom, or the iBase?

Yes, they will. Customers will get everything they're familiar with and even a little bit extra.

All of your developers, team riders and international distributors will be staying with you?

We asked the question to everyone beforehand: line manager Raoul Joa, sail designer Kai Hopf, hardware engineer Uli Bitterolf, all team riders, and everyone is on board. All of our developers and internal team have signed on for the next few years and are excited to see this come to life. Initially, many employees thought it was a joke - that we couldn't just create an entirely new brand. However, now that we are in doing it, it is obvious, that many new possibilities show up and our employees are more motivated than ever to leave their footprint.

What new freedoms are you particularly excited about with your own Duotone brand?

Sometimes a change can really inspire you. The Duotone brand belongs to us; we can shape it as we see fit. We'll position Duotone where we think it best fits and where it might be cool for our customers. We have no connection to sailing anymore. Where you come from and what you stand for is the brand's new outlook. We can also develop Duotone in new areas, such as foiling or clothing if we so desire.
Or if we want to bring surfboards to the market, that's something we can do too. Now it's up to us what we want to pursue.

Will the launch of Duotone affect the other brands of Boards & More Group, i.e. ION, Fanatic and Arrows?

No, not at all.

You own the ION brand from which ION Club is derived. Why is the new brand not called ION Kiteboarding?

This is something that we discussed internally at length. However, we came to the conclusion that from a brand positioning perspective it is better to keep ION as an independent brand; even NeilPryde customers or Severne fans can identify with ION and purchase these products. Our principle, when we created ION was not to offer any hard goods under this name, rather to create a neutral brand, which specialises in accessories - as a complement to ours as well as other hardware brands. For that reason, ION isn't a perfect fit for our original idea of creating a new Windsurf brand.

Duotone is not a new name. There was a snowboard brand from Boards & More with this name back in the 1990s. Why are you pulling this name out of the drawer again?

There was plenty of heated debate about the name Duotone in some forums. We think it's very exciting because it's a very emotional name with many meanings and interpretations. In the last two years, our sails have had this duotone effect in terms of their colour scheme; that's how we stumbled upon it. When we were looking for a name for the new brand, we chose Duotone as the internal project name. The longer we worked with it, the more we realised that this name was a really good match for the new brand. On top of that, this name was already registered worldwide by Boards & More. And we really liked the double meaning associated with the name Duotone: Wind and water combined form a better unit, just like lightness and durability. This interaction between two factors crops up again and again in the creation of products.

And the fact that the name was associated with snowboards from the 1990s - does that bother you?

No, the 1990s was a long time ago and more importantly: Duotone was a very cool brand back then, high in quality and ahead of its time. That's why we have few reservations.

Would you describe this new venture, for you personally, as more of a burden or a liberation?

I would say this is a massive opportunity. We're bringing something new to the table, something which no one else is doing. I get this feeling of optimism again. It's a challenge - but very exciting, creatively speaking. I would put it like this: If you want to ride a big wave like Jaws and show zero respect to the challenge or consequence, then that's not likely to have a positive outcome. A certain amount of respect is a good guide so we've worked diligently to develop a thorough plan of action and welcome the new possibilities.

How do you plan to make the new Duotone brand known to the world?

Windsurfing is a very tight community. Word has gotten around already that the new Duotone brand is about to launch. But naturally enough, we're also planning a thorough marketing push from our end to ensure that the brand launch is a great success, which will also largely benefit our sales partners. Additionally, Boards & More probably has the best international distribution system in the wind-water segment which we will to utilize to spread the word.

With the launch of Duotone, do you expect the price of second-hand North Sails Windsurfing products to plummet?

I doubt it. Because a Super Hero is always a Super Hero and a Warp is always a Warp. The customer knows what he wants. From my experience, the specific model, the product name, is more important than the brand.

When are the new Duotone sails, masts and booms coming to market?

The Duotone brand will be officially launched on 1st of August. We will have the new Super Hero, Super Session, Idol LTD and E_Type available at this time together with 80% of the hardware products (masts, booms, extensions). Warp, S_Type and the rest of the hardware products will follow one month later.

www.duotonesports.com

ActionSportsWA
WA, 534 posts
21 Jun 2018 10:39AM
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Hi Peeps,

We are all at the Duotone ,(formerly North) dealer meeting right now.
The new equipment is wicked. Only thing that has changed is the name. B & M will have more money to play with and invest deeper into materials, technology and design to continue leading the way with cool toys.

There are so many great innovations coming this year some of which will change your perception of what is possible, especially in the foil world.

Exciting times as usual. All your local dealers will have the skinny and pics of some, if not all, of the new toys on our return home. So, drop into your fave North/Duotone/Fanatic/ION dealer and see what's coming in the next few months.

Its all good!

DM ??

wishy
WA, 1269 posts
21 Jun 2018 10:55AM
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No doubt it's still awesome gear but I still feel like they missed out by not calling it "Huckers"

theDoctor
NSW, 4328 posts
21 Jun 2018 3:48PM
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Make sure you wash them before it's your turn....

tgcp
WA, 398 posts
21 Jun 2018 1:52PM
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Select to expand quote
theDoctor said..

Make sure you wash them before it's your turn....


No need to take turns when its a DUO one, more of a game of 'push of War'

cauncy
WA, 6098 posts
21 Jun 2018 4:19PM
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Select to expand quote
theDoctor said..

Make sure you wash them before it's your turn....


Interested in an ex demo

eppo
WA, 6462 posts
21 Jun 2018 5:56PM
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Pfff north were dead to me when they completely destroyed the rebel and evo in one season. Duotone ... is that a photocopy paper brand. Of all the names... seriously....

Kamikuza
QLD, 3271 posts
21 Jun 2018 11:25PM
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Select to expand quote
eppo said..
Pfff north were dead to me when they completely destroyed the rebel and evo in one season. Duotone ... is that a photocopy paper brand. Of all the names... seriously....


It's the name they already had internationally registered. Guess they're saving money on licensing rights to go deeper into materials and design...?

THE DONG
VIC, 454 posts
22 Jun 2018 12:42AM
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Sounds like music group from the 50s

lotofwind
NSW, 4769 posts
22 Jun 2018 2:16AM
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More re badging , surprised its not a BuzzTone.

Peahi
VIC, 927 posts
22 Jun 2018 8:58AM
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Two tone back in fashion, just like flares and beards. Maybe to mop up hipster crew?





Dave Whettingsteel
WA, 1292 posts
22 Jun 2018 7:55AM
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I wonder what the impact will be on 2nd hand North kites value when the TwoTone versions get released? Go up because people still want the North brand? I normally trade my kites in for new ones at the start of the season, going to be interesting to see how that goes. Can't say I am excited.

Adoy
NSW, 227 posts
22 Jun 2018 11:25AM
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Tone up your muscle with a Duo






DutchRooster
NSW, 286 posts
22 Jun 2018 9:52PM
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Select to expand quote
ActionSportsWA said..
Hi Peeps,

We are all at the Duotone ,(formerly North) dealer meeting right now.
The new equipment is wicked. Only thing that has changed is the name. B & M will have more money to play with and invest deeper into materials, technology and design to continue leading the way with cool toys.

There are so many great innovations coming this year some of which will change your perception of what is possible, especially in the foil world.

Exciting times as usual. All your local dealers will have the skinny and pics of some, if not all, of the new toys on our return home. So, drop into your fave North/Duotone/Fanatic/ION dealer and see what's coming in the next few months.

Its all good!

DM ??


So if I bought a North Whip Pro only 5 months ago and had a cracked fin box, who do it go to for a new box? Duotone? North? Or is the board suddenly worthless?

My local kite shop is trying but it seems a hell of a lot harder than it should.

Chris_M
1614 posts
22 Jun 2018 7:59PM
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Select to expand quote
Peahi said..
Two tone back in fashion, just like flares and beards. Maybe to mop up hipster crew?






She's a handsome set of wheels, just needs a disco ball then take my money!!!!

23 Jun 2018 9:47AM
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Select to expand quote
DutchRooster said..

ActionSportsWA said..
Hi Peeps,

We are all at the Duotone ,(formerly North) dealer meeting right now.
The new equipment is wicked. Only thing that has changed is the name. B & M will have more money to play with and invest deeper into materials, technology and design to continue leading the way with cool toys.

There are so many great innovations coming this year some of which will change your perception of what is possible, especially in the foil world.

Exciting times as usual. All your local dealers will have the skinny and pics of some, if not all, of the new toys on our return home. So, drop into your fave North/Duotone/Fanatic/ION dealer and see what's coming in the next few months.

Its all good!

DM ??



So if I bought a North Whip Pro only 5 months ago and had a cracked fin box, who do it go to for a new box? Duotone? North? Or is the board suddenly worthless?

My local kite shop is trying but it seems a hell of a lot harder than it should.


Nothing different in regards to warranties, you still just take it to the retailer you purchased it from. Internally nothing has changed, warranties and service etc. is all handed by the exact same team under the same process.

Doesn't matter what logo is on the board, North or Duotone, any Duotone dealer will be following the same process they would have 6 months ago.

bjw
NSW, 2529 posts
23 Jun 2018 3:01PM
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Select to expand quote
Adventure Sports Noosa said..
Nothing different in regards to warranties, you still just take it to the retailer you purchased it from. Internally nothing has changed, warranties and service etc. is all handed by the exact same team under the same process.


So he is basically screwed then?

cauncy
WA, 6098 posts
23 Jun 2018 3:15PM
Thumbs Up

Will there be some kind of
counselling or help for north riders to ween them of their addiction to north GEAR


( example of your average north kite addict)

Methadone to Duo Tone


toppleover
QLD, 1342 posts
23 Jun 2018 6:14PM
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I read somewhere that DTone are extending everyone still under North warranty another 6 months.

Dave Whettingsteel
WA, 1292 posts
23 Jun 2018 6:44PM
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Select to expand quote
Adventure Sports Noosa said..

DutchRooster said..


ActionSportsWA said..
Hi Peeps,

We are all at the Duotone ,(formerly North) dealer meeting right now.
The new equipment is wicked. Only thing that has changed is the name. B & M will have more money to play with and invest deeper into materials, technology and design to continue leading the way with cool toys.

There are so many great innovations coming this year some of which will change your perception of what is possible, especially in the foil world.

Exciting times as usual. All your local dealers will have the skinny and pics of some, if not all, of the new toys on our return home. So, drop into your fave North/Duotone/Fanatic/ION dealer and see what's coming in the next few months.

Its all good!

DM ??




So if I bought a North Whip Pro only 5 months ago and had a cracked fin box, who do it go to for a new box? Duotone? North? Or is the board suddenly worthless?

My local kite shop is trying but it seems a hell of a lot harder than it should.



Nothing different in regards to warranties, you still just take it to the retailer you purchased it from. Internally nothing has changed, warranties and service etc. is all handed by the exact same team under the same process.

Doesn't matter what logo is on the board, North or Duotone, any Duotone dealer will be following the same process they would have 6 months ago.


Dont think that "Nothing has changed", "same process" will be seen as a positive by some people I could mention!!

DutchRooster
NSW, 286 posts
24 Jun 2018 12:23AM
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Select to expand quote
bjw said..

Adventure Sports Noosa said..
Nothing different in regards to warranties, you still just take it to the retailer you purchased it from. Internally nothing has changed, warranties and service etc. is all handed by the exact same team under the same process.



So he is basically screwed then?


Its been 7 hours and 15 days...
since you took my Whip away.
I go out every night and sleep all day...
since you took my Whip away.

Cause no one can find..... no one can find...
a fin boooooox

bjw
NSW, 2529 posts
24 Jun 2018 4:12AM
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Why don't you buy another Whip, then dig a hole into it, rip out the fin box then glass it into your current one? That wouldn't be wasteful.

Peahi
VIC, 927 posts
24 Jun 2018 5:16PM
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Select to expand quote
cauncy said..
Will there be some kind of
counselling or help for north riders to ween them of their addiction to north GEAR


( example of your average north kite addict)

Methadone to Duo Tone



Change the company name/ownership. There's a Harvard MBA way of making sponsored riders redundant.

Kit3kat
QLD, 132 posts
25 Jun 2018 5:41PM
Thumbs Up

it is still the same brand, they just figured that they wanted to invest the money they pay North for the licensing is better spent on R&D which I completely agree with.

Kamikuza
QLD, 3271 posts
25 Jun 2018 6:00PM
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Select to expand quote
Kit3kat said..
it is still the same brand, they just figured that they wanted to invest the money they pay North for the licensing is better spent on R&D which I completely agree with.


Perhaps they should divert that money to building boards that don't delam?

Bletti
WA, 156 posts
25 Jun 2018 4:02PM
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I wonder how much they were paying North Sails for the brand previously and how much of a jump was asked at renew? I'm curious if we have an Artist Formally Known as North vs North sails kiteboarding 2.0 battle in the works soon as I bet North Sails still want to make money off punters from the brand?



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"Bye bye North Kiteboarding" started by marco