Hi Greenleader,
There are a lot of instructors around and I too get heaps of applicants to work in my school, mainly from Europe, but I prefer to employ local talent. I will usually only employ an instructor I have trained.
I also take the time to express exactly what I want from my instructors and work along side of them to demonstrate, how I want them to teach, what to teach, how to treat customers, behaviour I will and wont put up with etc, this way I get the right people for the job. It's very hard to get the right instructors straight off the bat and I believe you get out of your instructors what you are prepared to put in.
It is also part of the business culture I cultivate in my school, we pride ourselves on making sure the client has the best possible experience with the best possible gear from the best trained instructors. Being an IKO Examiner our school is an example of how a great school operates. All of this is impossible with the wrong instructors or instructors who are left with no guidance.
If an instructor comes into a school and everything is half arsed, kites are old and battered, everything looks worn and there is no clear structure to the business, what message does this send to the instructor without guidance? How will he operate? Will it be from a state of excellence or half arsed?
So you see, their qualification is only the first step, their training should be ongoing. To secure the good guys, you have to pay them very well and treat them very well too so they come back next year. I have the same guys again this year because they are very good and a credit to my business.
I know of a few schools who have issues with instructors every year and the reason is they just give em the nod, throw them the keys to the van and say "go teach", then wonder why there are complaints from customers and the instructors leave or are fired. It's all of the above that gives you a good instructor.
There are a lot of good instructors around, you just need to work with them a bit to help them to shine.
Hope you have a great season.
Good winds,