Well in the beginning there was a loop you hooked the kite to on a windsurfing harness, then some guys decided that when 4 line kites came along using the limited depower of them made you a chicken and so the term "Chicken loop" came into existence. Myself and many others tried to change the thinking on this to "trim loop", because thats what you are doing when you power up or depower the kite (also stupid and inaccurate terms), you are trimming its angle to the wind, not chickening the angle to the wind, or chickening, whatever that is?
Then this term for the peg that stopped the loop coming off your hook appeared and became known as the "donkey dick", which is sort of funny but not so, if you are a female and you are having trouble with the dick, thing.
So Ozone decided that they would call the damn thing a chicken finger, makes perfect sense right?