To mix it up the following things could be done instead at the editing stage:

Decrease the number of times a kite doing not much is included in the vid and stop putting 15 frames of a stationary kite in every vid. Kiters know who BWS are. We don't need to be reminded at every opportunity. Create a bit of a talking point and let the riders do their thing. Kiters will naturally ask other kiters what kites and boards the shredding Spono rider use.

Include any footage where the kite 'happens' to enter into the footage during a sick move. This would be seamless advertising

Mix it up. Put the BWS logo at the front or at the end of the video sometimes. Then let the video speak for itself without the product placement. This is a declaration that the video is made by a brand and comes across as less deceptive.

Try and not to put any advertising at all on the occasional vid.



Finally, keep the vids coming! I will still watch them even if the '3 stationary kites shown for 0.5 of a second' policy continues

Oh my God, I can't believe that Ben Wilson is advertising his company on the internet. This is just so outrageous, I feel compelled to write half a page of absolute drivel on the forum and then repost it whenever his clip comes on.

Drivel
Drivel
Drivel

But if I saw him on the beach, I would say 'Ben, you're so good, you're tearing it to bits...you're the new frontier. Man love your kites. Dude, your vids are sick! Hey Ben, how bout hooking me up with a sweet deal on some of your kites?'

...

You whinnying bunch of armchair critic losers. As grown men (and perhaps women), you have nothing better to do with your time than flame someone who is trying to make a living doing something they love anonymously on an internet forum! You have redefined the word loser, losers.

Get over it.

Where is this vid??

That spot seems to have more drowning potential than anything else.

The most interesting bit for me was the bit of the kite in the air, as it showed what the bridle configuration was, which was news to me.

They have made some good videos and I'm sure there will be some good ones to come.

all these extreme clips frysey is making me inspired to hit the waterslides at Beatty park!
Coming Wil-de-beast?

keep them coming mate. All i can say is you are one of the few these days that keep me imspired to kite the little i do, and all these whinging kiter noobs of today (and grumpy old men $lave) that bash companies and riders that are driving the sport inspire me to do other things.

Nice kahunas boys but the pig of steel reigns supreme!

Ben De Jonge said...

eppo said...


mmmm I have no probs with the video and the product placement. With one, comes the other.

Do you live in a box, a cave, underwater maybe? Is your utopian world of kiting socialist in nature. Without advertising, without promotion, we would have an oligopoly of very few manufactures making all the kites. The very nature of free promotion gives the small to large kite manufactures the ability to get their message out there.

Are you scared you might wake up in a BWS trance, head to the local retailer, walk out with a 3 kite quiver, then wake up in horror at what you have done!

If they spend resources filming, they are entitled to promote. It is the way of the world, why does everyone get so fired up!!

I wouldn't care if they were riding any brand - don't care. Won't buy one until i have tried one anyhow. And anyone who does deserves what they get.

Sorry I just don't understand the fuss...

Very, VERY well said Eppo. This whole thing about pimping/advertising/product placement is all ridiculous. How can you have a kite board video without Kites and Boards, Harnesses.

Have a look at Seabreeze, there are ads to the left and ads to the right.

Give it up and enjoy the vision, or just don't click play.

What a waste of time.

agreed. all this anti-bws and cries of pimp on this forum remind me of the old seinfeld joke ...

did anyone drown in this session???

kitegirl21 said...

U guys seriously suck! Who gives a s*** if they r pimping or not... Does it really impact ur life that much to hav a whinge on here every time a new vid is posted?
Maybe u guys shud go fly a kite sometime.
I appreciate the skills on display as much as I appreciate the editing these vids demonstate.
Ffs, there are worse things going on in the world than 1.5 seconds of bws advertising!

End rant

Yup I am with u KG....WHO GIVES A ****....DO SOMETHING USEFUL W YOURSELVES INSTEAD OF BEING WINGING BITCHES...'OMG I MIGHT BE BEING SOLD TO BY A MASSIVE CONSUMER BRAND...I FEEL SO INVADED...MENTALLY RAPED'...When is the last time you guys called channel 7 and said I am tired of ads taking up 50% of the airtime.
In kiting its the riders and the brands that take a punt and make great gear and videos for us to watch...if it wasnt for the companies you wouldnt even have kiting so go and donate a 100bux to the tsunami appeal and repent your gay aimless whinging...
KG what are u doing Fri night?[}:)]

SHOULDER HOPPING DAWGSSS THERE WAS NO ELEMENT OF DANGER THERE UNLESS U GOT STUNG BY A BLUE BOTTLE