From the website...
www.benwilsonsurf.com/

"Benwilsonsurf invites 100 riders to join the BWS TEST TEAM.

We had an unbelievable response from riders all over the world wanting to sign up for the TEST TEAM. We are now contacting those people who were successful. We are expecting to ship the kites to the TEST TEAM in early October and we are looking forward to their feedback.

The TEST TEAM will be the first riders in the world to kite the BENWILSONSURF NOISE and give us direct feedback on its performance. This feedback will be available on this website and will provide reviews for those interested in getting the kites.

After this phase of feedback the kites will be ready for release to the general public.

Thanks to everyone who registered"

WAXY..... BW is saying "test rider" as a way to get 100 kites out there, quickly and cheaply. He can't call it "team rider" as that puts it all out there...

I think its a good marketing move by BWS. However, I've been told the kites are tuned up REV's. Yorkesboy is getting a few I've been told so hopefully I'll swap a go for a go on the new Slingshot Rally.

BTW his surfboard is selling for $895
(prices are in $US)