This will be really interesting. I've DW paddled a 14' SIC Bullet v2 for a few years - it's ridiculously good, and amazing quality.
I'd guess their foils are going to give the rest of the brands a big scare in the perfomance they can deliver - the reviews are going to be intriguing. Only challenge is going to be the size of the price tags waving in the balmy Hawaiian breeze...