This possibly has to be the worst paddleboard I've ever seen. It's also quite an amusing object lesson in how to rip off and annoy as many brands as possible in one go.
www.islandinflatables.com.au/product-type/stand-paddle-boards11' long, 28" wide, and it pumps up to 10psi. That has just got to be absolutely horrible! But what's more funny is the sheer brazen cheek of the page. They've called it an iSUP which really isn't going to make any friends over at C4, I guess seeing as they've registered that trademark. And that pic of the guy with the blue shorts has been ripped off straight from the Uli website. Looks like some other Uli and C4 pix in there too. And then they claim it's the first inflatable of its kind in Oz (to make sure that Red Air et al are all insulted too)

Actually, to be fair, I guess it probably
is the first inflatable that's 11' long, 28" wide.
I also really like '
If its strong enough to be used in the bottom of our boats it has plenty of strength for a surfboard'. Yep, that old boat-bottom-strength factor is something I always like to keep in mind when choosing a new surfboard.
Seriously though, the worry is that someone might be fooled enough to buy this crap, thinking it is what the sport is about. And we won't ever see them again. But you gotta admire their sheer cheek, just ripping off all the other inflatable brands' pix (and name) like that.
Definitely my nomination for 'worst SUP board of the decade' so far.