found this at supsurfmag about rusty joining the sup ranks this is taken from the rusty blog.
sure they could be just cashing in or finally seeing the light .


"GET UP, STAND UP!
Whether you are a big wave Stand Up charger, trying to beat the flat spells, or simply want a tranquil way to cross train- Rusty Surfboards has your Stand Up Paddle board needs covered!

Get your hands on a new custom RUSTY STAND UP PADDLE BOARD! The SUPs are built with a full template, mega-full rails, and a flat deck creating ultimate buoyancy. Plus, the boards are very versatile for their size, allowing for arching turns and quick redirections. Although they may take a bit of practice, SUPs are quite addicting once you get the hang of them. They make everyday "rideable" and they are a great alternative to longboarding on a small day. You will never look at a flat day the same again.

SUPs offer a great work out when there is no waves at all! Long distance Stand Up Paddling works out different muscles than a typical surf, creating complimentary cross training and an amazing cardio exercise.

And for all of you hellmen (and women) out there pushing the sport of Stand Up Paddling by surfing huge and dangerous waves, make sure you have a RUSTY SUP under your feet! After all, Rusty's decades of trusted craftsmanship and attention to detail are exemplified in every board and each custom vessel is shaped for a unique wave riding experience."

here are the rusty links :

rusty.com/surfboards/T-SERIES/STAND-UP

http://rusty.com/blog/2009/02/28/get-up-stand-up/

its great to see other companies investing in sup , i guess one day we will all be much older remembering when there was only maybe a handful of sup'rs out in the water .ahh the good ol days .
tom

I think it's great to see Rusty jump on the bandwagon..

DJ