decrepit said..
Actually it looks the right way round to me, captain sits in front of the motor as in an ordinary outboard, hanging on to tiller.
Or am I missing something?
Yep, you're missing something. If this was mounted to the transom of a (let's say,) tinnie, the shaft would have to pass through the bottom of the hull. See, the transom mounting clamps are facing backwards, and the trim adjustment (the series of 5 holes) are facing forwards, which is the opposite of how you mount an outboard.
I think this is one of those outboards that can rotate through 360 degrees about the axis of the drive shaft, like a trolling motor.
As for mounting it on a wally, I'll bite my tongue.