UisceBeatha said..Kusot said..TuberiderG said..
Yeah, that's really disappointing. A big marketing campaign on social media for weeks — and now just a refreshed Mode Pro...
There was a video on Instagram by Mike Raper from January 6 where he's testing the SFv2 - and now: nothing again. They're very slow!
Have they even introduced a new foil designer since Uli Sommerlatt left?
They are late to the party so they need to make a confident entrance with stock on hand to prove it. My journey on North is from R1850, A600, 320(ish) to now using the dw820,C650,S142 on UHM85. I used the SF1080 and SF830 with S215/C700 on the way. The waves we get here are always wind driven and the power is often in the lower range for SF. The dw820 turns very well and suits our conditions better in that sense. What I do miss, and this might be just my skill holding back, is the more surf stile powerful bottom turn from the back foot that I can do with the SF830 (imagining its a bigger wave than it is :-). I come from Kiting on surfboard. Opinions shared are usually linked to their home conditions and riding stile. If North comes with a breed of SF and DW I think they will be on the money for me, but I don't think DW is outdated. It is underestimated!
Anyone still on this thread is a North rider, and we probably all agree, they are great foils. Even at their peak the foil updates were slow but was willing to let that go for good product out the end, which they have a great reputation for. We want more and that is not unreasonable. You buy into a foil system with the expectation that it grows with you too, otherwise why drop all that hard earned fun cash. There isn't any comms on what might or could be coming whereas every other foil company is looking to what is next and selling that innovation and investment. I agree, DW, SF and MA all underestimated foils, all the ingredients there for v2's, just gotta hope they invest.
I jumped ship a year ago on the foil side. The Sonar system gave me loads of progress and pleasure! Thanks Mike, Uli, Hugh and the team behind the Sonar! Thanks for not just giving us a system but also carefully 'in person' bringing it to us! And engage with us how to use, what the product was for..how to pack, setup etc! Still use their v3 and v4 nova wings (probably not the best in the world but they work fine)
For me the real shocker is the lack of Comms. Instagram admin is doing his / her best to recycle images. But there is no intro of who's now leading and who are the product dev and design team. With all other foil brands we know who's behind the product and development. Sure we heard that the South African ex Airrush & AK guy came on board. I'm sure he'd like to talk and tell where the ship is going now. One of the nicest fellas.
Whoever is above him - the new CEO who dismantled the entire NZ operation - hasn't got a clue how this small intimate foil business works and doesn't see the need for the product & dev team to be out there engaging with us. Probably following a different industry culture and style .. probably thinks that its about
what you present to customers instead of
what + who. Who's the new CEO by the way? Anyone know?
Let's see who turns up at AWSI to speak to podcasters and vloggers. If they fail to make an impression I then really hold my breath