Lenten's Lifestyle, a new direction for Ruben.

After teasing, leaking and alluding to the worlds kiting community for the past few months, Ruben Lenten has this week launched his new website which is not just about the riding, but also teaching kiteboarders how to maintain a healthy lifestyle.

The tag line is extreme, inspiring, lifestyle. Which we think is pretty appropriate when considering Rubens background in wowing the world with his kiteboarding antics. The new direction is heading for the lifestyle side of things, and includes fitness tips, ideas for eating well before a big session and don't be surprised if there's cooking tips coming soon.

The idea of a lifestyle based kiteboarding channel hasn't really been done before, Kristin Bose does a little bit with her KB4G (kiteboarding for girls) campaign, and ages ago there was a kiteboarding nutrition and fitness guide released in some kite shops. The idea wasn't a huge seller, but of course times-are-a-changin' and the fitness thing is all the rage now.

Check out the promo video he released this week to see what it's all about, and if you're keen to get into shape for this summer, his website is full of great kiteboarding fitness tips!