DavidJohn said..Personally I think the sup market is far from peaking.. The top end racing might have slowed but the big sup market IMO will be the middle of the range boards.. Like these..
www.seabreeze.com.au/forums/Stand-Up-Paddle/SUP/New-his-and-hers-touring-boards/ .. Boards that are good modern shapes.. Not silly light and fragile but a nice medium weight and pretty strong.. Most organized sup events should focus on partisapation and fun rather than to focusing on the fastest and strongest and should be held in easy non-challenging conditions.. IMO we should scrap board classes in these events and let people paddle what ever they like and feel comfortable on.. I'd like to see the top end race boards a little wider and available in cheaper.. heavier.. and stronger constructions with your super light and skinny boards being a special order for those who really want them rather than have these type of boards forced onto anyone wanting a flat water race type board.. One more thing.. Something that really gripes me is when I see a sup salesman talking to a customer and recommending boards that are way too small or too narrow for them.. and saying you might find it difficult at first but you will eventually get there and I'd rather sell you this board rather than see you come back in a few weeks saying the board is now too easy for you.. I see this all the time and saw it a few days ago.. If people are choosing between board A (a little too easy) and board B (a little too hard) they should always recomend the board A (easy option)... Why do shops keep doing this.. What's wrong with easy.. IMO easy=fun.. I can't see anyone coming back and complaining that they're having too much fun.. I'd like to see more boards out there like the Naish Odysseus (9'8"x34").. Now that's a fun board.. and maybe a wider Maliko Javelin in a cheaper and stronger construction.. That would also be a fun board..
I'd have to agree with DJ. The SUP market is far from saturated. In these forums there seems to be a huge focus on racing and surf but this is not the growth area. Most boards that are sold are in the 10 - 10'6' area and this is the recreational side of the market that needs to be addressed to continue growth in the sport. Way before I ever picked up a paddle I regularly asked friends involved in the SUP industry what was the biggest side of the sport and what needed to be done to stop SUP becoming another windsurfing. They all said that it was the recreational size board. Having spent a month working at a shop on Sydney's Northern Beaches I'd have to agree. We would sell 10 recreational boards or more to every race board sold , and we sell a lot of race boards.
The focus and growth needs to be driven from 2 areas. The first is from the retailer providing expert advice and equipment that suits the customer and the second area needs to come from club promotion and participation.
It was intersting to read DJs experience with some retailers. In my experience the main shop that I have dealt with over the years asks plenty of questions before they recommend a board and when they do recommend a number of board options they are always appropriate to the buyer. It's not to the benefit of the retailer to push the customer on to an inappropriate board as that customer will either loose interest in the sport or go to another shop. Repeat, happy customers benefit the shop long term. If possible we'll try to get customers to demo a number of boards to help with their decision.
The second area of focus needs to be at club and event level. Being heavily involved in SPSC and having organised quite a few races over the years there needs to be a change of focus to further develop paddler participation. The Sydney Paddle Surfing Club (SPSC) is a competitive club running successful wave and race events, however, we are looking at our participation levels and are changing our focus. This year we increased the number of 10 foot plus contests to attract more recreational SUP surfers and we are now looking at increasing family and recreational paddling in the club by having more social paddles and weekends away.
The Brisbane SUP Club is not as competitive as SPSC yet they have way more members. This is because they have done an excellent job focusing on family and recreational paddles. This certainly the way to increase our sport.
With reference to women in the sport this is a totally untapped group. SPSC were caught completely by surprise with the participation levels at the Roxy Run SUP Yoga event recently held in Sydney. If we'd known so many women wanted to try paddling we would have tried to become more involved. Have a look at the numbers of women in this race at Manly.
As for the comment that over 40s and 50s shouldn't race or have personality flaws I won't even make a comment on this forum. Participation levels of over 40s and 50s speak for themselves.
And to finish - a free plug. We've made the Forster Island Paddle Festival coming up in February an event to cater to all paddlers. From the elite to the first time paddler. We have a race or fun activity for you. Jump onto Face Book or the our web site and look for the Forster Island Paddle Festival.