Korea International Boat Show 2010 - Fairline, "building the brand".

Boating

12:26 AM Mon 14 Jun 2010 GMT

'Bryan Jones, Fairline Boats' Guy Nowell &copy Click Here to view large photo

Fairline was at KIBS for the third year in a row. No boats on display, but Bryan Jones said "we are not under any illusion that we are here to sell boats - we are here to build exposure for the brand. An appreciation of quality boats is something that will undoubtedly happen in Korea - everyone knows that a Rolls Royce or a Bentley stands for quality motoring, and a Fairline comes in the same bracket, but on water. The market is not there yet, but it will come." Jones views the Far Eastern market as coming in three ...

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by Guy Nowell, MarineBusiness-World

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